Topics advisors come back for
- Market views
- Retirement income
- Planning
- Insurance and protection
- Practice growth
- Advisor technology
- Client-life decisions
- Estate and wealth transfer
PowerAdvice advertiser programs
Reach advisors inside the decisions they already follow.
A focused environment for firms that sell to advisors. Sponsorship runs adjacent to the market views, retirement income, planning, and practice content advisors come to PowerAdvice for, on every surface a buying decision tends to start.
40,000
Monthly advisor visits
1,400
Daily advisor readers
~50 / 50
Direct and search arrivals
A focused advisor audience, not a mass publication. Sponsor adjacency carries weight because the reader showed up on purpose.
Audience context
Where the sponsor message can show up.
PowerAdvice covers the topics advisors return for and the practice contexts they read inside. Sponsor adjacency follows the topic, the decision moment, and the surface.
Surfaces the message can travel on
- Homepage
- Topic pages
- Article pages
- Sponsored Centers
- Podcast page
- Native sponsor cards
- Display 728x90 and 300x250
- Mobile inline placements
Sponsor programs
Four ways to run on PowerAdvice.
Each program maps to placements that are live across PowerAdvice today. Pick the program that matches the outcome the campaign needs.
PowerAdvice Display
Standard banners for launches, market messages, and broad advisor visibility across every reading path on the site.
- Formats
- 728x90, 300x250
- Surfaces
- Homepage, topic, article, mobile
- Best fit
- Fund launches, market education
- Device
- Desktop and responsive
PowerAdvice Native
Sponsor cards that sit beside coverage, with headline, image, short explanation, and a clear next step for the advisor.
- Format
- Native sponsor card
- Surfaces
- Homepage, topic, article, podcast
- Best fit
- Resource and capability promotion
- Device
- Responsive
PowerAdvice Centers
A dedicated destination inside PowerAdvice for a campaign theme, supported by homepage and contextual native promotion.
- Format
- Dedicated Center
- Promotion
- Homepage native and topic adjacency
- Best fit
- Thought leadership, resource hubs
- Device
- Responsive
PowerAdvice Audio
A native sponsor card placed before the episode list, for audio-adjacent presence without interrupting playback.
- Format
- Native sponsor card
- Surface
- PowerAdvice podcast page
- Best fit
- Brand-of-the-podcast positioning
- Device
- Responsive
Placement context
See how each surface reads to advisors.
Each PowerAdvice surface carries a different reader moment. Pick the surface that matches when the sponsor message belongs.
Homepage
The start of the advisor reading session. Highest reach moment on PowerAdvice and the right surface when the campaign needs immediate visibility.
- Top leaderboard, 728x90, desktop
- Trending native sponsor card, desktop
- Partner native sponsor card, responsive
- Partner resources rectangle, 300x250, responsive
- In-flow rectangle after the main story grid, 300x250
- Mobile inline rectangle, 300x250, mobile
Topic page
The right surface when the sponsor message belongs near a specific coverage category. Reader intent narrows to the topic the advisor came to read.
- Top leaderboard, 728x90, desktop
- Topic native sponsor card, responsive
- Inline rectangle, 300x250, responsive
Article
The deepest reading context on PowerAdvice. Article adjacency is for the campaign that needs the advisor already inside a specific topic or market view.
- Article companion native sponsor card before the body, responsive
- Article-end rectangle after the body, 300x250, responsive
Sponsored Center
A dedicated destination inside PowerAdvice for a campaign theme. Hosts the resource library, the deeper story, and the conversion path for an authority-led program.
- Dedicated sponsor destination inside PowerAdvice
- Homepage promotion through native placement
- Currently active example: Retirement Income Center
Podcast page
Brand-of-the-podcast presence beside PowerAdvice audio discovery, without interrupting playback or hijacking the episode list.
- Native sponsor card between the podcast header and episode list
- Image, headline, description, and CTA
Running on PowerAdvice today
Match the message to the format advisors see.
Live sponsor creative across display, native, and Center formats.
728x90 display
Calamos launch banner
Running today
Homepage and topic-page awareness for a fund launch with a single visual idea.
Native card
Lincoln Financial resource
Running today
Native promotion for a retirement-income resource with image, headline, and CTA.
300x250 display
Be the first call when life changes.
See the platform
Healthspan Wealth rectangle
Running today
Standard 300x250 across homepage, topic, mobile, and article placements.
Sponsored Center
Fidelity Retirement Income Center
Running today
A dedicated destination for a sponsor theme and supporting resource journey.
Editorial context
Standing topic territories.
Coverage runs all year. Sponsor adjacency follows the territory the advisor is already reading inside.
01
Markets and portfolio
Daily market views, asset-class commentary, fixed income, equity outlook, fund coverage.
02
Retirement income
Income planning, annuities, withdrawal strategy, and the products advisors are evaluating.
03
Planning and tax
Financial planning frameworks, tax-aware investing, estate, charitable giving, education funding.
04
Insurance and protection
Life, long-term care, disability, and the protection layer of the advisor's plan.
05
Practice and technology
Advisor practice growth, the technology stack, custodial moves, succession, talent.
06
Client-life decisions
The decision moments inside the client relationship: health, longevity, family, transitions.
Creative specs
What to send for each format.
728x90 leaderboard
Static image or approved ad-server tag. Destination URL, alt text, campaign dates, tracking.
300x250 rectangle
Static image or approved ad-server tag. Destination URL, alt text, campaign dates, tracking.
Native sponsor card
Sponsor name, image, headline, short description, CTA, destination URL, approved label, dates.
Sponsored Center
Campaign theme, hero image, approved page copy, sponsor name, resource URLs, destination, dates.
Podcast sponsor card
Sponsor name, image, headline, short description, CTA, destination URL, approved label, dates.
Full inventory list
Placement
Surface
Format
Device
Use case
Homepage top leaderboardHomepage728x90DesktopLaunches and timely market messages
Topic-section top leaderboardTopic page728x90DesktopCoverage-category adjacency
Homepage trending native sponsorHomepageNative cardDesktopResource promotion
Homepage partner native sponsorHomepageNative cardResponsivePartner resource offers
Homepage partner resources rectangleHomepage300x250ResponsiveDisplay beside sponsor resources
Homepage in-flow rectangleHomepage300x250ResponsiveDisplay after the main story grid
Homepage mobile inline rectangleHomepage300x250MobileMobile display without sticky interruption
Topic-section native sponsorTopic pageNative cardResponsiveSponsor resources tied to a section theme
Topic-section inline rectangleTopic page300x250ResponsiveStandard display in a topic sponsorship
Article companion native sponsorArticleNative cardResponsiveSponsor resources tied to article context
Article-end rectangleArticle300x250ResponsiveFollow-up offer after article body
Sponsored CenterCenterDedicated destinationResponsiveTheme-based sponsor hub
Podcast native sponsorPodcast pageNative cardResponsiveSponsor presence before episode discovery
Campaign fit
Send a campaign brief. PowerAdvice maps it to live placements.
Audience, timing, creative format, destination URL, and the next step you want the advisor to take. PowerAdvice replies with the program, the surfaces, and the dates that fit.
Good fit for
- Fund launches and market education
- Retirement income and insurance resources
- Advisor technology and workflow platforms
- Planning, wellness, estate, and client-life solutions